With rising public interest in what developers refer to as the “privacy economy,” researchers from the MobiSocial Lab at the Stanford School of Engineering have announced at SXSW a new type of social network, called Omlet that allows users to control their own personal data.
Omlet “shields users from the monetization of their personal lives by giving them total and unquestioned control of their personal data,” according to Monica Lam, a professor of computer science at Stanford and founder of the MobiSocial lab and a startup by the same name, MobiSocial. Omlet’s creators are heralding the release as the first venture of what they call the “privacy economy.”
